Garraway

Dan

Hi I’m

Fractional CEIO*

I build intelligent systems that feel like magic — blending technology, behavioral design, and creative strategy to turn experiences into outcomes.

* IYKYK: Chief Experience Intelligence Officer.
There are more of us coming.

You can’t do the same thing as everyone else and
expect to get a different result.

When AI was still called math

Built first commercial computer vision pipeline for video, making it today’s default.
Made pixels part of the web. Turned scenes into systems.
Lens Flare

I use the lens to understand behavior.
And to shape how people move through worlds.
Environment Intelligence

Turning spaces into sensing systems.
Experiential as Strategy

Experience is now the storytelling engine.
DISNEY: Making Magic Explainable

Invented interactive behind-the-scenes experiences. See how stories are made. Jungle Book, Star Wars, more.
FX: Horror That Clicked

Launched American Horror Story: Cult with interactive drops. Fans played through weeks of story. 2 Clio Awards.
Strategy as Storyline

Architected category-defining paths for brands and platforms. The interface is always a narrative.

Humans are evolving faster than the systems built to keep up with them.

Systems lag. People don’t wait.
Behavior tells the truth. Most teams ignore it.

Everyone has the data. Almost no one knows what it means.
AI is scaling the mess—not fixing it

Everyone’s adding AI. Almost no one knows why.

Designs systems where content isn’t just creative—it’s structured to drive retention, onboarding, and long-term learning.
Helps teams identify where personalization, recommendation engines, and adaptive UX actually belong—in a way that improves real outcomes, not just novelty.
Turns real user behavior—rewatches, drop-offs, decision points—into pricing, product, and offer strategies that convert.
Translates product and brand goals into scalable, high-utility content ecosystems—built to serve teams across sales, support, and lifecycle education.
Builds decision pathways through content—supporting sales, onboarding, and internal learning—based on how people actually behave.
Merges digital systems with physical moments—retail, education, service—so brands feel more like relationships than transactions.

You want practical, behavior-led AI applications that benefit customers and work with your current product setup.
Translate experiments into repeatable systems—so the good ideas actually ship, scale, and stick.
Turn content into revenue infrastructure—smart, sequenced, and built to convert.
Align positioning, narrative, and content strategy so your story reflects value and where the business is actually going.
Turn first impressions into adaptive education systems that activate, retain, and scale.